JOHN Yuyi - Lasting impact in a temporary world

NEW Limited JOHN Yuyi Collection

Girls skate first: the skate club changing culture in South India

Digital State of Mind

THE SKATEROOM will donate 10% of the revenue from JOHN Yuyi’s collection to support Kovalam Skate Club. Kovalam Skate Club uses skateboarding as a motivational tool to promote education and gender equality for underprivileged youth living in the area of the Vizhinjam village in South India. As girls and women are perceived as “second-class citizens” Kovalam Skate Club makes their participation a priority in all activities, and has improved their visibility in the wider community. With THE SKATEROOM’s support, Kovalam Skate Club will be able to hire its first women’s coach, encouraging more girls to participate in skate classes, and ensuring they are able to surpass barriers in attending skate competitions and group trips.

No one navigates the delicate waters of mass media and post-internet expression quite as consciously and as sensitively as JOHN Yuyi. Based in New York City, and traveling around the world, with a background spanning fashion, photography, installation and digital art, the artist has a unique gift for diving into contemporary culture and capturing what it means to be a human being, a woman and a body within the digital realm. The brand new limited collection of skateboard art decks marks her first ever collaboration with THE SKATEROOM. JOHN Yuyi will personally launch the project during an official event at HBX in New York, hand-signing decks on the spot.