Vik Muniz’s art and social engagement resonate with The Skateroom’s socially driven business model. We knew a collaboration needed to happen.
The Skateroom X Vik Muniz collection supports two social projects located in the favelas of Rio de Janeiro through the sales.
Escola Vidigal is a School of Art and Technology for children aged 4 to 10 located at Favela Vidigal, in Rio. Vik Muniz initiated the project to empower low-income children by providing courses and workshops with a technology-centred approach. All the activities are free for the community of Vidigal and the school welcomes approximately 60 students.
15% of the sales support the activities and workshops of the school ensuring access for the community.
Coletivo Skate Maré is a volunteer-led grassroots movement that empowers the youth within its community through skateboarding. The collective provides classes with portable street obstacles to help kids develop their skills and confidence. Since 2015, the group has fought to bring stability in a community afflicted by an on-going drug war. In August 2019, we helped fund the construction of a permanent skatepark within the favela through our collaboration with French artist, JR.
5% of the sales support the maintenance of the skatepark and activities of the collective.