Multi-hyphenate artist JOHN Yuyi releases a brand new collaboration with THE SKATEROOM, in support of Kovalam Skate Club.
No one navigates the delicate waters of mass media and post-internet expression quite as consciously and as sensitively as JOHN Yuyi. Based in New York City, and traveling around the world, with a background spanning fashion, photography, installation and digital art, the artist has a unique gift for diving into contemporary culture and capturing what it means to be a human being, a woman and a body within the digital realm.
The brand new limited collection of skateboard art decks marks her first ever collaboration with THE SKATEROOM. JOHN Yuyi will personally launch the project during an official event at HBX in New York, hand-signing decks on the spot.
NEW Limited JOHN Yuyi Collection
Digital State of Mind
Since the beginning of her career, Yuyi’s work has seen her body transform into a canvas. She explores bodily representation across social media, the internet’s imprint on how we process the world around us, as well as our deep yearning for connectivity in a society where attention is the strongest currency.
The limited skate art editions depict five of Yuyi’s works and are a perfect representation of her disruptive vision and edge. In her work, Yuyi experiments with aesthetics and technology, channeling the chaos, anxieties and mindsets of the hyper-online generation. Her art creates a snapshot of a society which exists between two worlds – living in the physical yet with a digital state of mind, speaking to the human need for belonging, community and acceptance.
Yuyi’s work has always been closely connected to the core themes of female empowerment and gender equality, and the social project we have partnered up with for this collaboration reflects just that. Kovalam Skate champions and advocates for girls in skateboarding, building a safe and just space for them to reach their fullest potential and thrive within a like-minded, embracing community.
Girls skate first: the skate club changing culture in South India
10% of the revenue for social change
THE SKATEROOM will donate 10% of the revenue from JOHN Yuyi’s collection to support Kovalam Skate Club. Kovalam Skate Club uses skateboarding as a motivational tool to promote education and gender equality for underprivileged youth living in the area of the Vizhinjam village in South India. As girls and women are perceived as “second-class citizens” Kovalam Skate Club makes their participation a priority in all activities, and has improved their visibility in the wider community. With THE SKATEROOM’s support, Kovalam Skate Club will be able to hire its first women’s coach, encouraging more girls to participate in skate classes, and ensuring they are able to surpass barriers in attending skate competitions and group trips.