For Erica Choi, it’s all about balance. Whether it’s in her brand, design work or home interiors, the New York based entrepreneur infuses life with meaningful aesthetics, creating space for inspiration, relaxation and beauty.
Today she invites us into her mindfully-designed space and answers six questions about her company Superegg and platform Egg Canvas, her personal style and the art she is admiring at the moment.
Who are you and what do you do?
My name is Erica Choi, and I am the founder of Superegg, a mindful Vegan skincare brand based in New York. As a creative director, licensed esthetician, and skincare enthusiast, I have dedicated myself to building a brand that combines botanicals and biotechnology to offer a holistic approach to beauty and wellness.
Superegg was conceived and informed by my years working as the VP of Digital Design at Barneys New York and as a content creator of my platform @eggcanvas. In Korea, we crafted a beauty formulation and design style based on the nutrition you receive from eggs, but a plant-based one—a vegan egg.
What is the concept behind Egg Canvas and Superegg?
To me, eggs symbolize new beginnings, and I’ve always believed that each new day offers an opportunity to reset and start afresh, much like a blank canvas. In Korean, dalgyal translates to egg, and it was also a childhood nickname given to me, as my facial shape was said to resemble an egg.
Eggs are renowned for representing balance, and striving for balance in my life has consistently been a top priority for me. It’s a central theme in Superegg and something I aim to inspire in others through our products.
Moreover, eggs are well-known for their nutritional significance in Asian culture and have been integral to self-care and family beauty rituals. I’ve grown up witnessing my grandmother and mother using different parts of eggs for their skincare, whether during intimate family gatherings at home or on our visits to the Jjimjilbang, the neighborhood Korean sauna. Eggs are deeply embedded in culture, traditions, and connections with others, all contributing to the cultivation of a holistic sense of well-being.
What are the best parts about living in NYC?
The best parts about living in NYC are the content and the people. The energy that permeates this city is unparalleled anywhere else in the world.
You’re someone whose professional life focuses heavily on design. How would you describe the style in your own home?
I’m drawn to neutrals and prefer a simple yet refined style. I enjoy blending classic designs with contemporary elements, favoring clean lines and serene surroundings while introducing variety through textures and tonal contrasts. Given the constraints of smaller living spaces in New York, we’re very selective about what we bring into our home. My living space serves as a sanctuary where I spend most of my time, and I want it to feature only items that genuinely resonate with me. We’ve invested strategically in a handful of key furniture pieces, allowing them to take center stage and shine.
Why did you choose your particular edition from THE SKATEROOM? How does it resonate with you?
Yoshitomo Nara is unquestionably one of my all-time favorite artists, and it’s truly special to have one of his pieces in our home. While his art may appear cute and innocent at first glance, there’s always a subtle undercurrent of complexity and darkness to his work, a quality I deeply appreciate and can relate to.
Are there any artists you are particularly drawn to at the moment?
I deeply appreciate artists who integrate architectural elements into their work, much like the renowned Richard Serra, Donald Judd, and Sol LeWitt. Additionally, I’m drawn to art that offers an immersive, experiential dimension. This led my husband and I to visit Naoshima this past summer, where we encountered several unforgettable pieces by James Turrell. We were also profoundly moved by the collaborative work of artist Rei Naito and architect Ryue Nishizawa at the Teshima Art Museum, an experience that made a lasting impression on us.